Marketing research on the challenges and problems of startups related to digital promotion
KEY FACTS
➞ 146 b2c startups-participants, from seed to Series B investment stage. Among them are: Skillbox, Simple, Wanna, Vochi (acquired by Pinterest), Zenia, Froot, Saga Sleep and others
➞ The research was focused on the digital-marketing strategy and mechanics
➞ Analytical report as a result, where we can see possible challenges, efficient budgeting decisions, top-performing advertising channels and the variety of marketing tasks
RESEARCH INSIGHTS
➞ 47% of startups have in-house marketing team
➞ Content marketing and SMM are the most effective channels for lead generations
➞ More than 41% of startups have no digital strategy
➞ One in three startups invests more than 60% of their total budget in digital marketing
➞ 146 b2c startups-participants, from seed to Series B investment stage. Among them are: Skillbox, Simple, Wanna, Vochi (acquired by Pinterest), Zenia, Froot, Saga Sleep and others
➞ The research was focused on the digital-marketing strategy and mechanics
➞ Analytical report as a result, where we can see possible challenges, efficient budgeting decisions, top-performing advertising channels and the variety of marketing tasks
RESEARCH INSIGHTS
➞ 47% of startups have in-house marketing team
➞ Content marketing and SMM are the most effective channels for lead generations
➞ More than 41% of startups have no digital strategy
➞ One in three startups invests more than 60% of their total budget in digital marketing
SCOPE OF WORK
Qualitative and quantitative research on marketing among
startups with a goal to make a report out of it
Qualitative and quantitative research on marketing among
startups with a goal to make a report out of it