➞ Carried out 12 deep interviews with stakeholders in creative fields.
➞ Winner of British Council’s Creative Spark: Higher Education Enterprise Programme.
➞ Unique creative laboratory in Nur-Sultan, Kazakhstan and part of the Nazarbayev University.
Development of PR & positioning strategy for Digital Creativity Lab. DC Lab is a space for collaborative creative experiments and education in Nur-Sultan, Kazakhstan.
➞ Analysis of the market and customer development
➞ Vision and long-term perspective
➞ Key target audience
➞ Audience funnel: connecting with community on differents levels
➞ Communication guideline, tone of voice and key messages
➞ PR action plan for raising awareness and engagement
➞ Recommendations for potential scaling in the future